Customer service
Phone · Live chat · Email
Complete customer service solutions by phone, live chat and email — adapted to your needs and your customers'. All feedback is documented and reported back to you.
We’re hiring — see open positions
Customer service & sales
Expertise you can hear. Warmth you can feel
Sweet Communication helps companies grow and nurture their customer base — with customer service and sales that turn every conversation into a stronger relationship.
- 80+
- employees
- 2020
- founded
- 2
- offices
- BOI
- registered
Stockholm
Helsinki
Bangkok
Hua Hin
01About us
A different kind of company, with long experience.
One for all, all for one — internally, we simply call ourselves the Sweet Family.
Sweet Communication was founded in 2020 by a team of four with many years of experience in customer service, market research and sales. Today we are more than 80 employees, handling our clients' dialogues every day — professionally, personally and in the customer's own language.
The business was built in Thailand, where we offer our employees a different kind of everyday life: work that helps you grow and free time full of new possibilities. Today we are expanding into new countries — with the same model: engaged employees create better customer dialogues.
Our values
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Positivity
We choose solutions over obstacles and meet new situations with curiosity. A positive mindset is contagious — it lifts the energy on the floor and shows in the results.
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Pride
We stand for what we do — and how we do it. Pride, to us, is being able to stand behind every call, in quality and in care.
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Commitment
Commitment isn’t about titles — it’s about attitude, and anyone can make a difference. It’s the will to contribute, grow and go the extra mile.
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Teamwork
We win together — sharing knowledge, backing each other up and celebrating wins as one team. When one of us succeeds, we all do.
The journey
2020
Four founders open the office in Bangkok
2022
Office two opens by the coast in Hua Hin
2026
80+ employees — and expansion toward Stockholm and Da Nang
2028
The goal: 100+ colleagues, without compromising the culture
Two dots One conversation
Look closely at our S: it connects two dots. That is our whole business in one symbol — every conversation joins two people, two places, sometimes two continents. The one who calls, and the one who answers. And the small red dot? That is the warmth that turns a conversation into a relationship. The colours are inspired by an azure sea — and the fade from blue to turquoise is the journey in between.
02Services
Six ways to strengthen your customer dialogues.
From the first call to long-term loyalty — we take responsibility for the entire dialogue, or the part you want to reinforce. Whether you want to grow in your home market or need support with your switchboard and email.
Telemarketing
Campaigns · Sales
Tailor-made campaigns designed around your needs. Cold calling, cross-selling or upselling — we handle your sales dialogues at every level.
Appointment setting
New customer acquisition
Many years of experience in new customer acquisition. We book the meetings — you focus on closing the deal.
Market research
Questionnaires · Analysis
We map the needs and opinions of your customers and your market — from questionnaire design to analysis of the results.
Customer loyalty
Existing customers · Retention
Winning a new customer costs up to five times more than keeping an existing one. That is why we put great effort into listening to your customers — and keep improving the dialogue until it builds lasting loyalty.
Quality control
Daily checks
Daily quality controls ensure that your customer dialogues maintain a high and consistent standard — call by call, over time.
03How we work
Five principles. One philosophy.
Behind every call is a way of working we have refined since 2020.
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Customer loyalty
We know customer relationships — you know your customers and your offering. Together we create solutions that increase customer satisfaction and retention.
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Good communication at every level
We follow up continuously with both you and our employees, so the right things are communicated over time. The communication process is something we build together.
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Expertise is a good start
Our ambition is to become experts on your offerings and the needs they solve. Thorough knowledge is the best foundation for building trust with your customers.
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Personal service
Personal service, done right, elevates the customer experience — and can turn a negative event into something that strengthens the relationship and builds loyalty.
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Always feedback
We always ask your customers for feedback. It shows that we listen — and gives us the insight to develop both our methods and your offering.
Since 2020 we have carried our clients' customer dialogues — every day, all year round
04Leadership
The team behind the team.
Our management group coaches and supports the sales and customer service teams every day — with long first-hand experience in customer service, sales and international operations.
Johnny Falkenström
CEO
Samir Ramin
Business Systems Manager
Haider S.
HR & Recruitment Manager
William Norder
HR
Bill Grenhagen
Recruitment
Wikky Wichuda
Admin
Louise Sandholmen
Customer Service Manager
Michael Kuss
Coach
Christofer Rydstedt
Coach
Faraz Nazari
Coach
Pentti Kuosmanen
Coach
Christopher Riiv
IT
Denis Zaw
IT
05Our offices
In the heart of Bangkok. By the sea in Hua Hin.
Two offices, one standard: modern workplaces where our teams thrive and deliver.
Bangkok
In the heart of Bangkok, one of Asia's most dynamic cities, you'll find our head office — the hub of everything we do.
Hua Hin
On the coast in the classic seaside town of Hua Hin lies our second office — the same professionalism, with the sea around the corner.
Stockholm
Our first Nordic office is on its way — home turf for many of us.
Join from day one — see open positions06Careers
A different everyday life.
With us, the job is only half the story. You become part of a close-knit international team with clear goals and real room to grow — and when the working day ends, Thailand is waiting outside the door.
And you grow along the way. Every month with us makes you a stronger, more confident and more experienced version of yourself — through daily coaching, structured training in communication and sales, and leaders who see you.
Many come for Thailand — most stay for the people.
In 2020 there were four of us. Today we are more than 80 colleagues, and still growing. We are continuously looking for salespeople and customer service colleagues who speak Swedish or Finnish.
Never worked in sales before? No problem. Bring the right attitude and we will teach you the rest.
See open positions6.5 hours
That's your working day. Shorter than back home — focused work with time left to live.
Bangkok
World-class street food, rooftop bars and a city that never stands still. In the middle of it all: our office.
Hua Hin
Start the day with a swim — the coastal office is just minutes from the beach.
30° in January
When it's −12° and dark back home, it's still summer here — all year round.
What our people say
- 98.8%
- enjoy working at Sweet
- 97.1%
- have a manager who cares
- 96.2%
- see real growth opportunities
- 97.1%
- feel safe in Thailand
Employee survey, February 2026
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Sweet takes care of all the practicalities — the move, housing and visas. For me it's not just a job, it's a lifestyle.
Netiphong Loong SaelimSales -
I'm trusted to work independently and make my own decisions — that's why I thrive and feel confident in my role.
Sirilak ThathongCustomer service -
Here you get the tools to become a really good salesperson — and a community of driven, like-minded friends.
William NorderHR
Our promise to you
- You join a workplace where development is taken seriously.
- You get support to build a safe, stable life in Thailand.
- You get sales training you'll benefit from for the rest of your life.
- You step into a community where you never have to be alone.
- You meet leaders who care about you — not just your results.
07Contact
Let's talk
Tell us about your needs and we'll get back to you shortly with suggestions on how we can strengthen your customer dialogues. This form is for companies and business enquiries.
Looking for a job with us?
See open positionsOr email us directly
contact@sweet-communication.com